Mass Communication as a Catalyst for Public Problem Solving
Visakhapatnam,September 2, 2025: “Mass communication has the power to solve everyday challenges faced by the public,” said Shri Kolluru Kamaraju, International Communication Officer of Vasavi Jagruti International, during the launch of the Vistarana Info brand pamphlet.
Vistarana Info, a flagship initiative of the Vistarana Mass Communication Society, carries the tagline “Your Mass Communicator”, reflecting its mission to bridge gaps between citizens and institutions through effective communication.
The pamphlet was unveiled in the presence of Society President Mr. K.V.R. Prasad, who praised Vistarana Info for its dedicated outreach to underserved communities. He emphasized that while the government offers numerous avenues for grievance redressal, many citizens unknowingly approach incorrect platforms, leading to delays and frustration.
To address this, Vistarana Info facilitates smoother and faster resolutions by guiding individuals through appropriate channels—particularly leveraging the Alternative Dispute Resolution Act of 1996. This approach enables timely and amicable solutions without unnecessary legal entanglements.
Speaking at the event, Mr. Prasad reassured the public:
“Whenever a problem arises, don’t panic or rush. Seek guidance from qualified professionals for a quicker and more effective resolution.”
The launch marks a significant step in empowering citizens through structured communication and legal awareness, reinforcing Vistarana Info’s commitment to social upliftment.
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